Online Marketing Works Services
Vermont Design Works offers a full range of online marketing services,
including search engine optimization, pay-per-click advertising,
and email marketing. You can sign up for these services individually,
or you can combine them into a complete online marketing campaign.
Search Engine Optimization
Search engine optimization is the process of identifying
keywords people might use to search for your products or services,
and incorporating them strategically into the content and programming
of your site. Regular search engine optimization will help you achieve,
and maintain, high rankings in Google, Yahoo, and the other major
High search engine placement translates to hundreds – or
even thousands – of highly targeted and absolutely
free customers clicking through to your website. If you
can secure top placement for just one search term, it could potentially
mean hundreds of new customers every month.
Click here to find out about
our search engine optimization packages!
In addition to search engine optimization, we also develop and
implement pay-per-click advertising campaigns.
Pay-per-click ads appear on the right side of Google or Yahoo under
“Sponsored Listings” or “Sponsor Results”.
Whenever someone clicks on one of the links in the ads, advertisers
pay a pre-arranged fee. This fee varies depending on the popularity
of the keyword the ad is listed for, and how high in the listings
the ad appears.
Pay-per-click ads are a crucial complement to search engine optimization,
because they will ensure strong, consistent placement even for the
most competitive keywords. Even better, because you only pay when
people actually click on your ad and visit your site, it’s
one of the most cost-effective ways of attracting interested,
An equally important component of online marketing is email
outreach. Many people shy away from using email, fearing
that customers will regard it as “SPAM”. However, if
you use email marketing judiciously – i.e. through “opt-in”
lists only – it will be appreciated by your clients
as a form of customer service.
We believe that every website should have a “sign up for
our newsletter’ box on each page. Once visitors have signed
up, you can send them periodic email newsletters to promote your
products or services, extend special offers, or simply provide useful
tips and information that serve to build trust and keep your company
“top of mind”.
Vermont Design Works has partnered with a state-of-the-art
email newsletter service to offer professional, highly
effective email campaigns that are in full compliance with all email
marketing regulations. In addition, our service includes comprehensive
tracking features so that you can see who is opening your messages
– and even which links they are clicking on.
This will help you accurately assess ROI – and will let you
see for yourself how effective email marketing can be!