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Online Marketing Works ServicesVermont Design Works offers a full range of online marketing services, including search engine optimization, pay-per-click advertising, and email marketing. You can sign up for these services individually, or you can combine them into a complete online marketing campaign. Search Engine OptimizationSearch engine optimization is the process of identifying keywords people might use to search for your products or services, and incorporating them strategically into the content and programming of your site. Regular search engine optimization will help you achieve, and maintain, high rankings in Google, Yahoo, and the other major search engines. High search engine placement translates to hundreds – or even thousands – of highly targeted and absolutely free customers clicking through to your website. If you can secure top placement for just one search term, it could potentially mean hundreds of new customers every month. Click here to find out about our search engine optimization packages! Pay-Per-Click AdvertisingIn addition to search engine optimization, we also develop and implement pay-per-click advertising campaigns. Pay-per-click ads appear on the right side of Google or Yahoo under “Sponsored Listings” or “Sponsor Results”. Whenever someone clicks on one of the links in the ads, advertisers pay a pre-arranged fee. This fee varies depending on the popularity of the keyword the ad is listed for, and how high in the listings the ad appears. Pay-per-click ads are a crucial complement to search engine optimization, because they will ensure strong, consistent placement even for the most competitive keywords. Even better, because you only pay when people actually click on your ad and visit your site, it’s one of the most cost-effective ways of attracting interested, qualified customers. Email OutreachAn equally important component of online marketing is email outreach. Many people shy away from using email, fearing that customers will regard it as “SPAM”. However, if you use email marketing judiciously – i.e. through “opt-in” lists only – it will be appreciated by your clients as a form of customer service. We believe that every website should have a “sign up for our newsletter’ box on each page. Once visitors have signed up, you can send them periodic email newsletters to promote your products or services, extend special offers, or simply provide useful tips and information that serve to build trust and keep your company “top of mind”. Vermont Design Works has partnered with a state-of-the-art email newsletter service to offer professional, highly effective email campaigns that are in full compliance with all email marketing regulations. In addition, our service includes comprehensive tracking features so that you can see who is opening your messages – and even which links they are clicking on. This will help you accurately assess ROI – and will let you see for yourself how effective email marketing can be!
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