What is the "Google Dance?"
Have you ever noticed that Google’s search results change
from day to day? For instance, if you search for ‘car loan’
at Google.com today, then search again tomorrow, the first ten listings
will not be the same. The first place listing may shift to third,
or visa versa. This movement of search engine listings is called
the "Google Dance", because the search results seem to
be "dancing" back and forth.
The Google Dance actually occurs on all search engines, and for
- Companies constantly change and update their websites, and since
Google’s search results are highly dependent on website
content, even a simple word change may cause a rise or fall in
Google results. (These days this is truer than ever, because more
and more companies are becoming savvy about optimizing their websites!)
- The search engines frequently change the algorithms they use
to rank websites, to keep results from getting “stale’.
- The relationships between the search engines themselves change
– for instance, Yahoo used to be based primarily on Google
results, but now it uses its own algorithms so its listings are
Why is the Google Dance important?
Getting listed on Google and the other major search engines is
a challenge in itself, without having to worry about the Google
Dance. The Google Dance makes maintaining a high ranking incredibly
difficult, as there are constantly new competitors coming into play.
This is where we can help you. As part of our search optimization service, if we see your site sliding down the Google results,
we will make suggestions for changing your site to maintain a high
ranking. We always stay up-to-date on the latest search engine developments
and algorithms, so we are always prepared to help you stay high
up in the search results.